Marketing 360

A multifaceted all-in-one SaaS based marketing platform geard towards small businesses.

Marketing 360

A multifaceted all-in-one SaaS based marketing platform geard towards small businesses.

Marketing 360

A multifaceted all-in-one SaaS based marketing platform geard towards small businesses.

Challenges & Goals

Having a platform which contained so many different products, it was important to create a design language that wouldn't overwhelm the user, while providing useful, in-depth information.

Another challenge was designing an easy solution to manage, update, and interact with all the different aspects of the platform. Keeping the platform simple, without limiting the products capeabilities.

The platform was designed to be a seamless, collaborative interaction between the small business owner and the in-house marketing employee.

Having a platform which contained so many different products, it was important to create a design language that wouldn't overwhelm the user, while providing useful, in-depth information.

Another challenge was designing an easy solution to manage, update, and interact with all the different aspects of the platform. Keeping the platform simple, without limiting the products capeabilities.

The platform was designed to be a seamless, collaborative interaction between the small business owner and the in-house marketing employee.

Having a platform which contained so many different products, it was important to create a design language that wouldn't overwhelm the user, while providing useful, in-depth information.

Another challenge was designing an easy solution to manage, update, and interact with all the different aspects of the platform. Keeping the platform simple, without limiting the products capeabilities.

The platform was designed to be a seamless, collaborative interaction between the small business owner and the in-house marketing employee.

Company

Madwire / Marketing 360

Role

Senior Product Designer

Phase 1 ~ Research

User Interviews

Proto-Personas

Product Goals

Phase 2 ~ Ideation

Journey Maps

Information Architecture

Sketches & Wireframes

Phase 3 ~ Iterative Design

Prototypes

Usability Tests

Design Refinement

User Personas

This platform has two primary users to focus on. A small business owner and an in-house marketing employee.

User Personas

This platform has two primary users to focus on.

A small business owner and an in-house marketing employee.

User Personas

This platform has two primary users to focus on. A small business owner and an in-house marketing employee.

Marketing Overview

The marketing overview was designed to be the main hub of the platform,

where users can quickly access an overview of their marketing results.

Marketing Overview

The marketing overview was designed to be the main hub of the platform, where users can quickly access an overview of their marketing results.

Marketing Overview

The marketing overview was designed to be the main hub of the platform, where users can quickly access an overview of their marketing results.

In order to keep movement through the platform easy, a partial sticky navigation was implemented.

Also, it keeps the most utilized and necessary tools easily accessable.

In order to keep movement through the platform easy, a partial sticky navigation was implemented. Also, it keeps the most utilized and necessary tools easily accessable.

Ad Management

The ad management sections were designed to give in depth details of each campaign.

In order to achieve desired results, it allows the user to access detailed insights and make changes based on data provided.

Ad Management

The ad management sections were designed to dive in much deeper into the details of each campaign.

It allows the user to acces detailed insights and make changes based on the data provied in order to achieve the desired future results.

Ad Management

The ad management sections were designed to give in depth details of each campaign. In order to achieve desired results, it allows the user to access detailed insights and make changes based on data provided.

Ad Management

The ad management sections were designed to give in depth details of each campaign. In order to achieve desired results, it allows the user to access detailed insights and make changes based on data provided.

CRM

The CRM was designed for the user to manage leads, contacts, invoices,

payments, tasks, and more, all in one easy to use section of the platform.

CRM

The CRM was designed for the user to manage leads, contacts, invoices, payments, tasks, and more, all in one easy to use section of the platform.

CRM

The CRM was designed for the user to manage leads, contacts, invoices, payments, tasks, and more, all in one easy to use section of the platform.

Creative Tools

The design section was created for the user to easily request creative tasks from the on-site design team.

These creative tools were designed for users to manage their requested tasks and view the amount of creatiev credits remainig.

Creative Tools

The design section was created for the user to easily request creative tasks from the on-site design team.

These creative tools were designed for users to manage their requested tasks and view the amount of creatiev credits remainig.

Creative Tools

The design section was created for the user to easily request creative tasks from the on-site design team. These creative tools were designed for users to manage their requested tasks and view the amount of creatiev credits remainig.

Creative Tools

The design section was created for the user to easily request creative tasks from the on-site design team. These creative tools were designed for users to manage their requested tasks and view the amount of creatiev credits remainig.

Client Interaction

This platform was designed as a seemles, collaborative interaction between the user and the in-house marketing team.

We wanted a design solution that allowed easy communication, without having to leave the platform.

Client Interaction

This platform was designed as a seemles, collaborative interaction between the user and the in-house marketing team.

We wanted a design solution that allowed easy communication, without having to leave the platform.

Client Interaction

This platform was designed as a seemles, collaborative interaction between the user and the in-house marketing team.

We wanted a design solution that allowed easy communication, without having to leave the platform.

Client Interaction

This platform was designed as a seemles, collaborative interaction between the user and the in-house marketing team.

We wanted a design solution that allowed easy communication, without having to leave the platform.

Account Management

The account management section was designed for the in-house marketing team to conduct an in-depth analysis of the marketing strategy.

Based off this anaysis, they can easily optimize the marketing campaign. Without this tool, most end users

would not have the knowledge needed to manage this portion of the platform. We have designed this section to help the end user learn along the way.

Account Management

The account management section was designed for the in-house marketing team to conduct an in-depth analysis of the marketing strategy.

Based off this anaysis, they can easily optimize the marketing campaign. Without this tool, most end users would not have the knowledge needed to manage this portion of the platform. We have designed this section to help the end user learn along the way.

Account Management

The account management section was designed for the in-house marketing team to conduct an in-depth analysis of the marketing strategy.

Based off this anaysis, they can easily optimize the marketing campaign. Without this tool, most end users would not have the knowledge needed to manage this portion of the platform. We have designed this section to help the end user learn along the way.

Account Management

The account management section was designed for the in-house marketing team to conduct an in-depth analysis of the marketing strategy. Based off this anaysis, they can easily optimize the marketing campaign.

Without this tool, most end users would not have the knowledge needed to manage this portion of the platform. We have designed this section to help the end user learn along the way.

Account Management

The account management section was designed for the in-house marketing team to conduct an in-depth analysis of the marketing strategy. Based off this anaysis, they can easily optimize the marketing campaign.

Without this tool, most end users would not have the knowledge needed to manage this portion of the platform. We have designed this section to help the end user learn along the way.

Mobile App Concept

This was my first pass at designing an app concept for the platform. The main focus was to condense the information from the platform

onto the app. The objective being to easily naviagte the app, without losing any vital information and tools.

Mobile App Concept

This was my first pass at designing an app concept for the platform. The main focus was to condense the information from the platform onto the app. The objective being to easily naviagte the app, without losing any vital information and tools.

Mobile App Concept

This was my first pass at designing an app concept for the platform. The main focus was to condense the information from the platform onto the app. The objective being to easily naviagte the app, without losing any vital information and tools.

Mobile App Concept

This was my first pass at designing an app concept for the platform. The main focus was to condense the information from the platform onto the app. The objective being to easily naviagte the app, without losing any vital information and tools.

Mobile App Concept

This was my first pass at designing an app concept for the platform. The main focus was to condense the information from the platform onto the app. The objective being to easily naviagte the app, without losing any vital information and tools.