WNBA
iOS & Android App
WNBA
iOS & Android App
WNBA
iOS & Android App
Challenges & Goals
Challenges & Goals
Challenges & Goals
Reimagine and design the WNBA app to create personalized features that serve customized content. Based on user data and preferences, curate an experience specific to each fan’s interests. Provide varied content experiences around both on-court action and exclusive off-court highlights.
Prioritize easy engagement for both avid and casual fans, while integrating key features such as schedules, game highlights, trends, and the ability to stream games live in-app with WNBA League Pass. This all led to a successful app launch currently avaialabe for download.
Reimagine and design the WNBA app to create personalized features that serve customized content. Based on user data and preferences, curate an experience specific to each fan’s interests. Provide varied content experiences around both on-court action and exclusive off-court highlights.
Prioritize easy engagement for both avid and casual fans, while integrating key features such as schedules, game highlights, trends, and the ability to stream games live in-app with WNBA League Pass. This all led to a successful app launch currently avaialabe for download.
Reimagine and design the WNBA app to create personalized features that serve customized content. Based on user data and preferences, curate an experience specific to each fan’s interests. Provide varied content experiences around both on-court action and exclusive off-court highlights.
Prioritize easy engagement for both avid and casual fans, while integrating key features such as schedules, game highlights, trends, and the ability to stream games live in-app with WNBA League Pass. This all led to a successful app launch currently avaialabe for download.
Company
Company
Company
Deloitte Digital
Deloitte Digital
Deloitte Digital
Role
Role
Role
Senior Product Designer
Senior Product Designer
Senior Product Designer
Deliverables
Deliverables
Deliverables
Dynamic Design System
UX Wireframes
High Fidelity Prototypes
User Testing
Final UI Screens
Lottie Animations
Development Implementation
Dynamic Design System
UX Wireframes
High Fidelity Prototypes
User Testing
Final UI Screens
Lottie Animations
Development Implementation
Dynamic Design System
UX Wireframes
High Fidelity Prototypes
User Testing
Final UI Screens
Lottie Animations
Development Implementation
Dynamic Design System
UX Wireframes
High Fidelity Prototypes
User Testing
Final UI Screens
Lottie Animations
Development Implementation
Dynamic Design System
UX Wireframes
High Fidelity Prototypes
User Testing
Final UI Screens
Lottie Animations
Development Implementation
Process
Worked with cross-functional teams in staggered agile sprints.
Design System
Created a centralized Design System, with a unified set of guidelines, toolkits and WCAG compliant components for a cohesive brand experience.
WNBA App
Worked with a team of UX/UI designers, product managers, company stakeholders and in-house developers / engineers, to deliver and implement design components that could be leveraged based on content served to each unique fan and their personalized interests.
WNBA App
Worked with a team of UX/UI designers, product managers, company stakeholders and in-house developers / engineers, to deliver and implement design components that could be leveraged based on content served to each unique fan and their personalized interests.
WNBA App
Worked with a team of UX/UI designers, product managers, company stakeholders and in-house developers / engineers, to deliver and implement design components that could be leveraged based on content served to each unique fan and their personalized interests.
WNBA App
Worked with a team of UX/UI designers, product managers, company stakeholders and in-house developers / engineers, to deliver and implement design components that could be leveraged based on content served to each unique fan and their personalized interests.
WNBA App
Worked with a team of UX/UI designers, product managers, company stakeholders and in-house developers / engineers, to deliver and implement design components that could be leveraged based on content served to each unique fan and their personalized interests.
Dynamic Island
Leveraged new iOS features to create a custimizable enganging experience for fans.
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